Blog | WGSN

As part of our Top Trends series, we explore the two consumer behaviour trends that will resonate with them the most in 2024, identified by WGSN experts.

WGSN Insider • Jan 23, 2024

Sustainable food and drink in APAC, retail for Gen Alpha and how to leverage OOH advertising

Consumer Behaviour Food & Drink Marketing Sustainability

Trend Q&A: Leveraging 3D out-of-home advertising and more

The future of food and drink sustainability, retail for Gen Alpha and out-of-home advertising. That and more on today’s episode.

WGSN Insider • May 31, 2023

Decentralised social media, the Chinese consumer and transparent supply chains

Retail Marketing Sustainability

Trend Q&A: The rise of decentralised social media and more

Decentralised social media, Asian travel market and transparent supply chains. That and more on today’s episode.

WGSN Insider • May 24, 2023

Winning market share, denim workwear and Web3 tech

Tech Consumer Behaviour Marketing Product Design

Trend Q&A: Brand strategies to win market share and more

Maintaining market share, denim for the working wardrobe and environmentally conscious Web3. That and more on today’s episode.

WGSN Insider • Apr 26, 2023

Tech Food & Drink Marketing

Trend Q&A: Generative AI opportunities and more

AI opportunities for brands, innovation in Gen Z nightlife and utilising TikTok trends. That and more on today’s episode.

WGSN Insider • Mar 29, 2023