Together, we
Create outstanding products that your consumers will want and need for years to come.
Expert consumer
trend forecasting
WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends.
We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales.
Consumer Insight
Know your consumers and stay ahead of lifestyle shifts with unrivalled insight into the way they’ll think, feel and behave for years to come.
Through detailed and accurate consumer forecasts and expert consultancy services, we show how consumer behaviours, interests and tastes will shape how they live, work and play. This enables you to anticipate big lifestyle shifts and develop products and services that meet consumer needs.
Product Design
Get inspiring design direction to create the products, experiences and services consumers will want to buy in the future; from how they should look and taste to feel and function.
Through expert, data driven trend forecasting and design direction, we help you gain market share by knowing the right trends and translating them into beautifully designed products and packaging that set you apart and are sustainably sensitive.
Trading
Accurately land products at the right time, in the right volumes with effective retail and communication strategies and predictive data analytics.
Through data-backed subscription and consultancy services, we get you ahead of the trends and tell you precisely where to place your bets. We also arm you with effective retail and communication strategies to maximise brand engagement and sales.
90%+ forecasting accuracy
with TrendCurve AI
Make smarter investments with accurate AI-powered forecasts
WGSN Trend Confirmation
The
Outdoor
Boom
The outdoor boom is one of the biggest and most versatile trends of recent years, and WGSN called it in 2015.
To find out what’s next for the outdoor boom in your industry, and how WGSN can help get you ahead, explore our trend confirmation.
Latest
Blogs
WGSN Insider
Podcasts
Events
New York City, EUA
WGSN x NRF: future-proofing retail for 2027 and beyond
January 13, 2025
Join WGSN Senior Strategist Cassandra Napoli at NRF on January 13 to uncover the key trends that will shape the macroeconomic and retail landscape in 2027, empowering your business to anticipate and elevate your customers' needs.
Miami, Florida
WGSN x Cosmoprof Miami
January 21-23, 2025
Join WGSN Beauty Strategist Hannah Mauser on January 22 at 12:45pm to discover the need-to-know generational beauty priorities and consumer insights to promote brand loyalty and secure future consumers.
Soho House Barcelona
WGSN x Coloro Colour 2026
January 21, 2025
WGSN x Coloro are thrilled to partner with Soho House Barcelona for an exclusive event unveiling the Key Colours for Spring/Summer 2026 and the Colour of the Year 2026, presented by Urangoo Samba, Head of Colour at WGSN.