Lives of Tomorrow: Bridging the Say-Do Gap with Circular Solutions

In this episode, Carla Buzasi, WGSN’s CEO and Petko Tashev, co-founder of The Home of Sustainable Things delve into the ‘Say-Do Gap’ where consumers express concern for the environment but act differently due to the cost-of-living crisis. Reframing consumption, they discuss innovative solutions to waste management, the role of creatives in driving sustainable practices and the future of homeware in a circular economy. Hear Petko’s insights from working with young designers about providing future generations with pathways to live sustainably.

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