After being in the industry for over 30 years, Handsome recognised the need to rebrand. WGSN Insight helps Handsome modernise its identity. Through this brand refresh, Handsome was able to tap into new markets yet retain its existing customer base.

With a focus on the importance of colour as a key purchasing driver for the brand’s discerning consumers, Handsome trusts WGSN’s Key Colour reports to deliver the right direction for its collection.

“WGSN’s credibility and data-backed forecasts have given us an objective basis for new ideas and directions. WGSN is a trend and information service we trust greatly.”

- Strategy Team, Handsome

Through the guidance of WGSN, Handsome transformed and became a brand that resonates with consumers’ emotions. It found a voice that helped it stand out against competitors. Ever since its partnership with WGSN, it has seen a steady increase in sales numbers. WGSN has also equipped Handsome with insight into the global market to help the brand grow internationally.

“WGSN’s platform is intuitive and easy to use, helping busy designers digest information more efficiently. The Fashion Feed and Image Library are some of my favourite features as they allow me to filter images and sources easily. WGSN has saved us a lot of time.”

- Strategy Team, Handsome