Pantaloons
Pantaloons, a leading Indian fashion retailer under the Aditya Birla Group, offers a diverse range of apparel and accessories across various categories, including womenswear, menswear, kidswear and non-apparel items.
With a vast network of stores, Pantaloons aims to provide a comprehensive and stylish shopping experience for its broad customer base.
The challenge
In the dynamic and competitive Indian fashion market, Pantaloons needed to maintain its market leadership by accurately forecasting emerging trends and adapting to rapidly shifting consumer preferences.
This included navigating market disruptions such as the rise of luxury and value retail and integrating new technologies like AI into product development. Notably, the menswear segment experienced an unprecedented shift in consumer demand, requiring agile and informed strategic responses.
We always need to anticipate the next trend and understand what consumers will want to buy in a couple of months from now. It’s this constant ambition to forecast and stay ahead.Peter Migsch, Chief Product Officer, Pantaloons
The collaboration
To address these challenges, Pantaloons partnered with WGSN, which provided comprehensive trend forecasts and actionable insights to guide product development and strategy.
By leveraging WGSN’s Catwalk Analytics: Print & Colour S/S 24 and Buyers’ Debrief: Accessories S/S 24 forecasts, Pantaloons identified the emerging bows trend. This foresight was instrumental in launching the successful Runway Edit collection, which achieved record-breaking sell-through rates and enjoyed a 60-day time to market.
I’ve launched eight Runway Edits since May, all cooked up from WGSN. They were high impact and we’ve never seen these sell-through rates before.Peter Migsch, Chief Product Officer, Pantaloons
The collaboration
Building on this success, Pantaloons incorporated WGSN’s Blue and White Direction for S/S 24, gaining a competitive advantage by being the first to introduce this collection theme to the market, resulting in exceptional sales.
Additionally, WGSN’s insights on modern store layouts and design played an important role in the development of Pantaloons’ new flagship store in Bangalore. This 72,000sqft state-of-the-art retail space set new standards for the Indian market, showing Pantaloons’ commitment to innovation and leadership.
WGSN is a daily ritual for us. Like brushing your teeth, you open WGSN and see what’s new.
When the runways and catwalks come live, everything is there, instantly. It’s in our DNA.
This is what drives us and what makes us excited to start each day - opening WGSN and getting to work.Peter Migsch, Chief Product Officer, Pantaloons
