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The estrangement you are feeling when looking at some of the latest fashion trends and campaigns has been purposefully created. Why? It has come from younger consumers' interest in Surrealism, especially Gen Z, who are embracing digital content that is intentionally ridiculous or bizarre.

Data from WGSN Fashion indicates this trend has peaked commercially

The N55 edition of São Paulo Fashion Week (May 25-28) saw local brands showing their 2023/24 summer collections alongside see-now-buy-now ranges. As with previous editions, this season featured emerging talents and established brands who value local culture as inspiration. With the theme Origins and Resignifying, the…

Steve Tidball, co-founder of Vollebak, discusses the brand’s design philosophy that resulted in innovations such as the 100 Year Hoodie, Apocalypse Jacket and more.

TikTok and the rise of niche, the new activewear trends and the anhedonia effect. That and more on today’s episode.

The denim industry has long been discussing the ways to convert its dyeing process into a more sustainable approach, but with consumers increasingly looking to shop consciously, brands are continuing their pursuit for sustainable and innovative options in their production.

Kingpins, the influential denim supply chain event, happened in Amsterdam this October and we cover 5 denim trends S/S24 presented at the event.

Barbiecore is seen mainly as a youth-driven trend, but the aesthetic impacts the wider market in different ways. So what is Barbiecore? WGSN breaks it down.

After pastel pinks dominated e-commerce assortments during the pandemic, digital-friendly brights have taken over the catwalks and social media. Pastels are in decline as the market shifts into bright, medium and dark pink. Using our AI-driven TrendCurve+ methodology, we spotlight pink apparel in the US women’s market…