Blog

As part of our Top Trends series, we explore the two consumer behaviour trends that will resonate with them the most in 2024, identified by WGSN experts.

In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi speaks to Apple Fitness+ Trainer Cory Wharton-Malcolm about running.

WGSN CEO Carla Buzasi and Dor Skuler, CEO and co-founder of Intuition Robotics, discuss the future of aged care and AI’s role in it.

WGSN CEO Carla Buzasi’s conversation with Sarah Moore, PwC’s UK head of workforce, leaves plenty of food for thought about the ways we work and manage people.

WGSN examines how consumers, particularly Gen Xers and Millennials, are redefining beauty standards across society.

WGSN forecasts trends across five consumer groups (Boomers, Gen X, Millennials, Gen Z and Alphas), but we’re now making room for a sixth. Betas are the newest consumer group set to arrive between the mid-2020s and 2040, and despite not yet being born, we can foresee what kind of world they will inherit.

Is the low-and-no alcohol movement a passing fad? Or is it here to stay? WGSN’s Food & Drink team explores the opportunities in this sector, from premiumising drinks to mood-boosting ingredients.

Will Threads' fame be short-lived or will this be the next big conversational social platform? WGSN’s experts share their first thoughts and predictions, including how the app will impact consumer behaviour, what improvements we’re expecting from Meta and how brands should approach the new platform.

With the upcoming Barbie movie release this month, the recently released trailer has triggered another social media surge of pinks. Brands are tapping into the craze with #Barbiecore styling in stores, windows, social content and digital merchandising. However, data from WGSN Fashion indicates that this trend has…