Together, we
create tomorrow

Create outstanding products that your consumers will want and need for years to come.

Expert consumer
trend forecasting

WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends.

We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales.

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Consumer Insight

Know your consumers and stay ahead of lifestyle shifts with unrivalled insight into the way they’ll think, feel and behave for years to come.

Through detailed and accurate consumer forecasts and expert consultancy services, we show how consumer behaviours, interests and tastes will shape how they live, work and play. This enables you to anticipate big lifestyle shifts and develop products and services that meet consumer needs.

Product Design

Get inspiring design direction to create the products, experiences and services consumers will want to buy in the future; from how they should look and taste to feel and function.

Through expert, data driven trend forecasting and design direction, we help you gain market share by knowing the right trends and translating them into beautifully designed products and packaging that set you apart and are sustainably sensitive.

Trading

Accurately land products at the right time, in the right volumes with effective retail and communication strategies and predictive data analytics.

Through data-backed subscription and consultancy services, we get you ahead of the trends and tell you precisely where to place your bets. We also arm you with effective retail and communication strategies to maximise brand engagement and sales.

90%+ forecasting accuracy
with TrendCurve AI

Make smarter investments with accurate AI-powered forecasts

See how we forecast with data

trendcurve AI uk womens running sneakers graph

WGSN Trend Confirmation

The
Outdoor
Boom

 

 

The outdoor boom is one of the biggest and most versatile trends of recent years, and WGSN called it in 2015.

To find out what’s next for the outdoor boom in your industry, and how WGSN can help get you ahead, explore our trend confirmation.

Explore now

Latest

Blogs
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Podcasts
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Events
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London, UK
Future Consumer 2027: Winning Minds and Market Share
April 24, 2025

Want to stay ahead of the curve and capture the hearts (and wallets) of tomorrow's consumers? Join Carla Buzasi, CEO of WGSN, at FUTR Europe for an exclusive deep dive into the trends that will shape all industries in 2027. Discover the strategies to capture attention, build loyalty and gain market share. 

Rio de Janeiro, Brazil
WGSN x Rio WebSummit 2025
April 29, 2025

In 2027, a brand’s success will hinge on repairing trust and bringing fun and play to the everyday. Meet the four consumer profiles and discover the sentiments that will drive purchases and brand loyalty in the upcoming two years, when we will see a new emphasis on time – how we spend it, how we defy it, and how we grow alongside it.Join WGSN, the global authority on consumer trend forecasting, for a deep dive into what consumers will want in 2027, and what you need to do to win minds and market share.
 

WGSN x Coloro | Colour of the Year 2027
LinkedIn
WGSN x Coloro | Colour of the Year 2027
April 29, 2025

Join WGSN and Coloro for an exclusive LinkedIn Live to reveal the 2027 Colour of the Year and discover how industry experts use data and market-leading insights to accurately forecast the need-to-know colour two years in advance.

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trend insights