Together, we
Create outstanding products that your consumers will want and need for years to come.
Expert consumer
trend forecasting
WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends.
We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales.
Consumer Insight
Know your consumers and stay ahead of lifestyle shifts with unrivalled insight into the way they’ll think, feel and behave for years to come.
Through detailed and accurate consumer forecasts and expert consultancy services, we show how consumer behaviours, interests and tastes will shape how they live, work and play. This enables you to anticipate big lifestyle shifts and develop products and services that meet consumer needs.
Product Design
Get inspiring design direction to create the products, experiences and services consumers will want to buy in the future; from how they should look and taste to feel and function.
Through expert, data driven trend forecasting and design direction, we help you gain market share by knowing the right trends and translating them into beautifully designed products and packaging that set you apart and are sustainably sensitive.
Trading
Accurately land products at the right time, in the right volumes with effective retail and communication strategies and predictive data analytics.
Through data-backed subscription and consultancy services, we get you ahead of the trends and tell you precisely where to place your bets. We also arm you with effective retail and communication strategies to maximise brand engagement and sales.
90%+ forecasting accuracy
with TrendCurve AI
Make smarter investments with accurate AI-powered forecasts
WGSN Trend Confirmation
The
Outdoor
Boom
The outdoor boom is one of the biggest and most versatile trends of recent years, and WGSN called it in 2015.
To find out what’s next for the outdoor boom in your industry, and how WGSN can help get you ahead, explore our trend confirmation.
Latest
Blogs
WGSN Insider
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Cassandra Rosenthal
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Podcasts
Events
Chicago
WGSN Trendtalk | Chicago
September 12, 2024
Meet the consumer profiles that will define 2026, from level-headed truth-seekers to idealist tech advocates, and discover the sentiments that will drive their purchasing habits and help you secure market share. Join WGSN Senior Insight Strategist Allyson Rees for an exclusive deep-dive into our annual hero report, Future Consumer 2026.
Invite only
Fiera Milano Rho, Italy
WGSN x MICAM Milano
September 15-17, 2024
Step into the future of footwear at MICAM Milano 98 and join WGSN’s global experts for an unmissable session on the trends set to take over the industry. With a focus on versatile, inclusive and sustainable design development, you don’t want to miss out on this industry-shaping event.
Singapore
WGSN x Singapore Design Week 2024
September 30, 2024
Join WGSN Insight Strategist, Alison Ho, to discover the areas of innovation that will reshape the world in 2026, underpinned by WGSN’s STEPIC analysis of society, technology, the environment, politics, industry and creativity.