The strategic partnership provides creatives with the information they need to drive sustainability in the fashion industry.
LONDON/COPENHAGEN, July 8, 2021 – WGSN and Copenhagen Fashion Week announced today that they have entered into a strategic partnership that provides creatives with the information to drive sustainability in the fashion industry. The new partnership leverages the respective strengths of WGSN and Copenhagen Fashion Week to create valuable information for both companies’ clients and wider communities.
The collaboration strategically aligns both brands for the long-term by combining the strength of WGSN’s worldwide trend forecasting authority in fashion with Copenhagen Fashion Week’s dedicated focus and expertise as a leading fashion week.
As highlighted by WGSN in its Sustainability Strategies 2023 report, the 2020 global pandemic has offered an opportunity for businesses to lead systemic change to create a more sustainable and inclusive future. According to a 2020 World Economic Forum survey, 86% of 21,000 respondents among 28 countries would like to see more sustainable and equitable products in the post-pandemic market. The WGSN x Copenhagen Fashion Week partnership, based on three pillars, aims to inspire, educate and positively impact the fashion industry, encouraging it to take steps towards more conscious practices and designing more environmentally and socially responsible products.
“The WGSN x Copenhagen Fashion Week partnership is a powerful combination. WGSN’s role in helping people navigate change so they can create a better future, and our fundamental belief that sustainability is a pillar to that better future, is uniquely complementary to how the Copenhagen Fashion Week team works. We believe this helps to generate industry-leading information and education around sustainability in fashion,” said Carla Buzasi, WGSN’s President and CEO. “With over 250 industry experts, data scientists and advisory consultants, WGSN has a role and responsibility to help brands, businesses and individuals on their sustainability journey. This partnership will allow us to drive far more business impact for our clients and wider community.”
Cecilie Thorsmark, CEO of Copenhagen Fashion Week, added: “We are so excited to enter into this media partnership with WGSN, in order to further strengthen Copenhagen Fashion Week as foremost an industry platform dedicated to positive change. With WGSN being such a valued and influential expert authority on a global scale, their investment in Copenhagen Fashion Week, and their dedication to support our Sustainability Action Plan and goals for a responsible future, is something we are very much looking forward to commencing.”
Both brands recognise that knowledge is a fundamental tool in driving positive impact in the industry. By combining WGSN and Copenhagen Fashion Week’s knowledge, resources and tools, the collaboration aims to support a more responsible future for the fashion industry. The partnership is set to offer a white paper set to launch in Autumn 2021, a newsletter collaboration, a podcast episode, an exclusive webinar and other events to the wider fashion community.
NOTES TO EDITORS
To arrange an interview, contact:
Nina Giglio, Brand & Content Marketing Manager, WGSN (press@wgsn.com)
Isabella Rose Davey, Head of Digital and Communications, Copenhagen Fashion Week (isabella@copenhagenfashionweek.com)
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WGSN is the global authority on consumer, lifestyle and product design trends, helping brands around the world create the right products at the right time for tomorrow’s consumer.
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