In the Media

According to WGSN, "A recent survey of the tones used on the world’s biggest websites found blue easily outstripped others, and shades of blue used prominently in tech are set to become more immersive."

Nivindya Sharma, director of retail strategy and insights for WGSN Analytics—the data division of global trend forecaster WGSN—explained some of the forces that have contributed to this state of affairs. Among them is a fundamental shift in the relationship between supply and demand, spurred by the spread of e-commerce, social media, and the new shopper behavior they’ve encouraged.

Step aside snobs - more engaged couples are opting for lab-grown stones.

"Fashion has always been about women but men are finally having their time," Lizzy Bowring, catwalk director at trend-forecasting agency WSGN, told Business Insider.

From ‘neo-mint’ to A-Beauty, trend forecasters at WGSN spoke to us about what we will be wearing in 2019

It is not easy to make trend predictions in the era of “see now, buy now”. WGSN, a trend-forecasting company, has been doing this for 20 years, monitoring consumer changes and analysing the behaviour of new generations.

Highsnobiety spoke to Nick Paget, Senior Menswear Editor at global trend forecasting agency WGSN, to see what fashion trends 2018 is going to throw at us now that the FW18 season is approaching.

WGSN Senior Consultant Brian Trunzo joins The Dropcast to talk about this week’s hottest topic: Supreme’s new Fall/Winter 2018 offering and their unlikely collaboration with The New York Post.

Colour is hot, and the trend forecaster WGSN has the data to prove it. In January, it says, brightly coloured clothes represented a 20.2% share of the UK market, up from 16.7% two years previously.

This demographic group, which will reach 2 billion people in the coming years, allocates 24% of their budget to food compared to 20% in clothes.

Color trends come and go. Thankfully, companies like WGSN use a combination of social science, deep insight and instinct to predict trends up to 24 months before they enter the retail space.

“Throughout history, colour has been utilised as a tool of self expression and peaceful protest, but more recently the rainbow in particular has returned to our consciousness and streets via the runway,” says Hannah Craggs, editor at WGSN.