Our global team of over 250+ in-house industry and product experts, data analysts and advisory consultants is based in 38 cities across six continents, actively forecasting what's coming next, and where and when it will happen. From Fashion, Beauty and Food & Drink to Interiors and Consumer Tech, we report on the consumer behaviour, lifestyle and product design trends shaping the industry, now and next.
With production hubs all over the world, we create over 150 trend reports a month.
Meet some of our team
Lorna Hall
Director of Fashion Intelligence
Lorna loves to look beyond product design to discover what will drive a category or an item and what that means for trading now and in the future. She is responsible for WGSN's suite of intelligence reports and fostering sustainability thinking within our fashion content.
Nick Paget
Senior Strategist, Menswear
Nick has an intuitive understanding of menswear and a knack of knowing what’s next. With a commercial taste level but an eye for the cutting edge, he is skilled at providing creative solutions across market levels.
Quentin Humphrey
Head of Client Engagement, WGSN Consumer, Marketing and Retail
Known to many simply as Q, Quentin comes from a marketing and business development background. His work explores rising cultural shifts through a youth lens, decoding the new attitudes and interests of emerging Gen Z and Millennial communities to extrapolate strategies for engagement and community building.
Reiko Morrison
Head of CMF, Consumer Tech
Reiko’s expertise ranges from trend forecasting to an extensive knowledge of materials, technologies and manufacturing processes for prototyping and production. She curates and articulates insights from consumers, technology and design trends in CMF strategies that guide product development and ensure commercial success.
Zara Hussain
Data Analyst, Data Hub
Zara brings a broad knowledge of categories and behaviours within FMCG to WGSN, with a background in big data and retail analytics.