Think you’re ready for 2025?

From Fake Foods and Day-Jamas to Soft Adventure, find out what everyone will be wearing, eating and how they relax – we’ve got the inside scoop. 

We were the first to call the Hyper Pink trend. We were there before Brat Summer and warned the world about No-and-Low Sober Lifestyles. We know you can’t afford to miss what’s coming next.

Get ahead of the curve and discover the top trends that will shape product and service development for 2025 and beyond.

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Sneak peek of the Top Trends 2025

New year, new darks: Future Dusk

It’s out with Apricot Crush (Colour of the Year 2024) and in with Future Dusk. This colour will dominate the catwalks, beauty shelves, home decor and tech devices in 2025.

Nostalgia in 2025: The Forever Young Adult

Millennials and Gen Z are experiencing a different set of life stages and milestones compared to their parents. As the concept of youth is stretching longer globally, trends are evolving differently too.
 

...Aaand relax. Therapeutic Laziness is here.

We’re tired of hustle culture. In 2025, intentional laziness will become the new norm, driving a new beauty boom that connects rest with self-care.⁠