How the concept of longevity will cross borders and influence various industries in the coming years

Consumers are increasingly seeking products and services to improve their lives. While preventative care was previously limited to an annual doctor visit, retailers can offer restorative tools and spaces that support people on their journey to a longer, healthier life.

Attitudes toward ageing are also changing, as many consumers reject traditional expectations about life milestones. This shift is driving demand for preventative and specialised solutions that embrace the ageing experience rather than trying to fix it.

Explore a sample of the longevity-focused content available to our clients below and learn how WGSN can assist you in pivoting products and services from aspirational to foundational as the demand for longevity grows. Fill out the form and discover the latest news regarding our subscription packages.

WGSN reports available to clients focused on longevity:

Retail Strategy: Ageing & Longevity

Wellness spending is shifting from one-off purchases to lifelong investments, requiring retailers to show up in spaces that transcend traditional health categories.

Key Ingredient 2025: Glutathione, Beauty’s ‘Master Antioxidant’

Discover the growing opportunities for this longevity hero ingredient across categories, from skincare to supplements.

Intelligence: Designing Longevity into Senior Spaces

As Boomers move into their later years, spaces will need to meet their evolving needs. We unpack four strategic areas to improve the daily lives of seniors while supporting their dignity and independence.

Design Futures: Extending Longevity

Advancements in tech are redefining the longevity of human life and changing how companies design for future ageing cohorts. This report unpacks lifespans and healthspans, plus immortality and the technology that may make it possible.

Over 93% accuracy

Our job is to make you and your brand successful. The rigour of our proprietary STEPIC methodology reinforces the accuracy of our forecasts, currently standing at +93%, helping you de-risk decision-making and – crucially – keeping you in profit. 

The science and magic behind WGSN
Our proprietary STEPIC™ methodology is the lens through which we observe and synthesise the disparate factors that converge to become a trend. It empowers us to anticipate signals of change, answer pivotal questions and highlight possible futures for the short, medium and long term. It relies on qualitative and quantitative insights, including WGSN data spread across the five S's: shows (catwalks), social media, shelf (retail SKUs), search and sentiment. This data, combined with the forecast intelligence of our 250+ experts worldwide, makes WGSN the most accurate forecasting tool in the world.

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Consumers and the world are continuously changing, which also means our forecasting never stops. 

Keep up with them. 

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