Apr 19, 2022
44 min
We enter the world of digital fashion to explore how fashion companies can authentically engage with Gen Z and Gen X global consumers, 50% of whom are interested in purchasing a digital asset within the next year. Joining us this week is Nell Lloyd-Malcolm, CEO and co-founder of xydrobe; Oliver Royce, head of apparel and digital goods at Fnatic; and Ommy Akhe, creative technologist and leading figure in the augmented reality space.
