Lives of Tomorrow: How To Prepare Your Brand For The Future

What are the most important things for brands to consider when looking into the future? Cultural Strategist and Foresight Lead at WGSN Martina Rocca tells WGSN CEO Carla Buzasi some of the key ways companies can prepare for unexpected risks and identify growth opportunities before competitors on this episode of Lives of Tomorrow. Martina explains how WGSN works with foresight and how companies can use the information to future-proof themselves.

To hear the discussion, and lots more subscribe to WGSN's podcast on Anchor, Apple and Spotify.