Lives of Tomorrow: How Brands Can Make us Happy, with Bestselling Author and Happiness Expert Gretchen Rubin

What makes you happy? This episode focuses on the huge importance of this emotion for us all, now and in the future. WGSN forecasts a very real need and desire for people to feel joy, particularly when mental health is a rising concern among many demographics. WGSN CEO Carla Buzasi is joined by bestselling author Gretchen Rubin to discuss the future of consumer happiness and how brands can harness the power of joy.

To hear the discussion, and lots more subscribe to WGSN's podcast on Anchor, Apple and Spotify.