Lives of Tomorrow: Age-Anxiety and Quirky Perfumes – Southeast Asia’s Beauty Behaviours

In this episode of Lives of Tomorrow, we learn about Southeast Asia’s top beauty trends from Thailand, Indonesia, the Philippines, and Vietnam. WGSN CEO Carla Buzasi sits with APAC Beauty Strategist Christine Chua to understand behavioural changes towards ageing and skincare in Southeast Asia. Christine delves into the rise in anti-ageing discourse on TikTok and an upsurge among young people valuing skincare over makeup. Carla discovers what’s driving the demand for niche perfumes such as milk and rancid flesh. Listen in on the beauty priorities driving Southeast Asian markets.

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