Create Tomorrow: What 12-Year Olds Can Teach the Creative Industry - with Gabriel Araujo, Creative Director at Havas Lynx

What’s the last advertisement you simply can’t forget? In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli, learns from Havas Lynx’s Creative Director, Gabriel Araujo, about advertisers’ evolving role in capturing consumer’s short attention spans and why he enjoys collaborating with young and old to bring ideas to life. Gabriel shares his insights on crafting ads that resonate well, from generative AI and its ethical implications to finding the effectiveness of IRL brand activations and cultivating joy to progress consumer culture. Find out how and why WGSN’s brand strategies—advertising, the rising Slow Advertising, and Restorytelling—are adding unique cultural value and driving advertising, and local, not global campaigns are driving advertising.

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