Create Tomorrow: Under the Cover of Cosmopolitan and Seventeen

Legacy media is entering a new era as Gen Z has grown up and is coming to power. Create Tomorrow host Cassandra Napoli invites Willa Bennett, editor-in-chief of Cosmopolitan and Seventeen, to discuss her vision for evolving iconic magazines to resonate with younger audiences amid the changing media landscape. Community engagement remains all-important—how can brands strengthen it? Willa highlights the need for authenticity and connection in storytelling to overcome challenges in curating content for a niche culture. Listen in on how magazines can serve as a guiding force for readers navigating love and identity as social media shapes magazine content.
woman sitting down reading a magazine
To hear the discussion, and lots more subscribe to WGSN's podcast on Anchor, Apple and Spotify.
Share podcast:
LinkedIn
Facebook