The Captivating Power of Nostalgia

This week the WGSN team discusses youth and nostalgia, two things that often (though it seems counterintuitive) go hand in hand. Although teens and twenty-somethings often love a bit of retro, the term is definitely on the rise as a discussion topic on social media. It's a fundamental human emotion and has been very much on people's minds during the pandemic and over the past year of lockdowns, particularly among Gen-Z and Millennials. Tune in to find out what opportunities this offers for brands.

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