An exclusive event for WGSN members in London: join Director of WGSN Insight, Joe McDonnell at Mortimer House for a deep dive into what will drive consumer behaviour in 2025.
In 2025, Gen Z will comprise the bulk of the youth cohort. Join Quentin Humphrey, WGSN’s Head of Client Engagement and Creative Strategist, for the #Paid Creator Marketing Summit on October 10 to learn about Gen Z’s emerging priorities and discover strategies for authentic engagement.
Join WGSN CEO Carla Buzasi for an exclusive briefing on your 2026 future consumer, and gain market-leading foresight to mitigate risk, plan strategically, and innovate successfully.
Running from the 23-27 October, British Beauty Week 2024 will run under the theme of A Beauty Industry that Looks Like You. WGSN is proud to attend and support British Beauty Week as a British Beauty Council patron.
Consumers' scarce attention, aligned with the rapid pace of technological and cultural innovations, such as generative AI and the dissemination of trends on social networks, are transforming the current marketing and retail landscape, forcing brands to reevaluate their strategies. Created with a focus on the consumer and aligned with mapping the evolution of behavior for the coming years, WGSN presents the concept of 4Cs (content, culture, commerce and community) to help brands face the growing digital chaos.
WGSN is a proud supporter of the British Beauty Council, and we are pleased to announce that we have joined forces to bring British Beauty Council and WGSN members an exclusive preview of WGSN’s Big Ideas 2027, presented by WGSN Beauty Director Clare Varga at The Hoxton, Holborn.
WGSN CEO Carla Buzasi joins members of the Luxury Communications Council at the Rosewood Hotel in London for an exclusive presentation of Future Consumer 2026. Attendees will discover the essential case studies and key takeaways for how consumers will live, eat and shop in two years’ time.
One the biggest sports tradeshows in Europe: join WGSN’s experts at ISPO in Munich this winter, where sports meets business. Our team will be on the ground covering the show and presenting on the stage, meet us there.