5 key colors for S/S 25

In partnership with Coloro – The Color Code, we unveil the key colors for S/S 25. This season’s colors reflect a significant shift towards strategic imagination, where innovative ideas will be crucial in solving the challenges arising from a continued period of disruption, volatility and uncertainty.

Future Dusk

First up, Color of the Year 2025, Future Dusk (Coloro 129-35-18). A dark, moody and intriguing hue, sitting between blue and purple, Future Dusk has a sense of mystery and escapism, and provides a move on from the powerful dark purple of Midnight Plum – a key color from our A/W 24/25 forecast.

Future Dusk's surreal and otherworldly qualities align with the influence of the second space age, giving it a celestial appeal. It also feeds into themes of transition – whether it be moving from dark to light, or dusk to dawn – making it perfect for a period of immense change. It offers a fresh take on dependable dark blue and manages to feel simultaneously familiar and futuristic.

Transcendent Pink

Our next key color is Transcendent Pink (Coloro 021-80-08), a barely there hue that feels more like an elevated neutral than a traditional pink, giving it a grounding and balancing appeal.

This dusty color is already being seen in virtual worlds and soft AI, such as the digital spaces created by metaverse company Pax.world and architecture studios Grimshaw, Farshid Moussavi, HWKN and WHY, which are inspired by roadside inns along the ancient Silk Road. As such, it connects with the fantastical appeal of immersive online spaces and the ability of these spaces to transcend beyond borders.

A sense of stability also underpins Transcendent Pink. Its comforting and cocooning quality will feel especially relevant during a period of polycrisis, when consumers will be more drawn to foundational mid-tones and neutrals. As a versatile color that can span across genders, demographics and seasons, it will also be commercially dependable.

Aquatic Awe

The third key color is Aquatic Awe (Coloro 086-70-25), a transformative turquoise that celebrates the strange and wondrous aspects of nature, but also has a synthetic quality that connects with digital themes. This duality bridges fantasy with reality, calling to mind bioluminescent sea life, fragile ocean ecosystems and immersive virtual spaces.

This color aligns with evolving approaches to wellness, whether achieved through physical or virtual applications. It is also influenced by a growing focus on bio-synthetic streams, where bio-manufacturing and lab-grown materials are used as a more resource-efficient alternative to natural materials.

Sunset Coral

Our fourth key color is Sunset Coral (Coloro 009-58-31), an energizing and feelgood color that appeals to the pursuit of joy. Its saturation level also gives it an immersive quality, which taps into the virtues of slowing down as a form of self-care, and embracing idleness – which has traditionally been looked down on – as an antidote to our obsession with productivity.

This intense sunset shade encourages resetting to prioritize life’s pleasures and speaks to the growing importance of escapism amid challenging times, as well as the rising influence of conscious hedonism, where moments of pleasure are fused with a sense of purpose.

Ray Flower

Our final key color is Ray Flower (Coloro 037-82-32), a radiant yellow with a warm and inviting quality. It is inspired by regenerative practices that protect biodiversity, such as the work of UK-based multidisciplinary designer Jess Redgrave, whose ClimaFibre project proposes using sunflowers as a single source for producing material, providing everything from cellulose for textiles to pigments for dyes.

This color has an inherently optimistic and wholesome quality that aligns with a growing focus on more radically considerate approaches to sustainability, where the environment is treated as a co-client in design and production, and nature is treated as a board member in business. Its radiance also connects with the lunar eclipses that will occur in 2025, linking this yellow hue to every part of nature, from Earth to space.

Join Coloro's and WGSN’s experts as they delve into the five key colors for S/S 25. Learn about why they will resonate with consumers and how you can use them to stay ahead of the curve by registering for the webinar.