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With lockdown restrictions being lifted in many parts of the world, consumers are heading back to stores with a vengeance as ‘revenge buying’ – or the post-lockdown spending rebound – hits high streets around the world. Consumers eager to shop in physical stores and from brands they’ve not been able to find online are…
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As consumer awareness around the climate crisis and fashion’s heavy impact on it increases, sustainability is a key word on everyone’s lips. It’s crucial for brands to build this direction into their strategies, right from the start, in order to cater to a more knowledgeable and aware consumer.
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