Blog

Samantha Tira, Data Analytics Manager at WGSN, shares how WGSN uses product data to analyse market signals and determine successful fashion trends.

Zara Hussain, Data Analyst at WGSN, shares how WGSN uses social media data and influencer mapping to predict beauty trends.

The beauty industry is seeing a boom in celebrity-owned beauty brands. WGSN looks beyond the hype to discover how these brands are appealing with purpose-led products.

The generational divide between skinny and baggy has long dominated conversations in this category. Hear what our experts make of it and take a tour of popular fits through the decades as we explore what the denim industry looks like post-pandemic.

In this Q&A with Morgan Spaulding, Data Analyst at WGSN, we explore our Shows data, the first of our five data sources, and why this is key in our trend forecasting process.

From the Espresso Martini to the Shirley Temple, find out how brands are leveraging nostalgia to introduce innovative formats of familiar drinks.

Lights, darks and all the shades in between… Discover different pairings of colours with purple.

How important is branding to an establishment? And how, alongside supporting sustainability and championing local businesses, does it culminate in one country house hotel?

As sustainability becomes a global imperative, explore the cities that are setting the pace for change across the sustainable retail, design and infrastructure spheres.