Blog

Back in 2015, WGSN predicted that AI would be the next big tech leap. Today, we are at the cusp of AI becoming a major digital tool for all industries for consumers and businesses, from healthcare to fashion, urban planning, industrial design, agriculture and art.

In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi speaks to Apple Fitness+ Trainer Cory Wharton-Malcolm about running.

Will the robots take over? How will brands tackle sustainability and what will become our favourite tipple in 2024? Read on to find out...

Normally Carla Buzasi the CEO of WGSN asks the questions in the Lives of Tomorrow podcasts, but in this special end-of-the-year episode we put Carla in the hot seat. As the year draws to a close, she reflects on her personal career highlights, the recent sale of the company to Apax Partners, her measure of success and…

WGSN and Coloro present their Key Colours for A/W 25/26, which are aligned with influences that will drive consumers, including a focus on wellbeing, creativity, the environment and technology.

WGSN CEO Carla Buzasi’s conversation with Sarah Moore, PwC’s UK head of workforce, leaves plenty of food for thought about the ways we work and manage people.

For a quarter of a century, WGSN has been at the forefront of forecasting and anticipating some of the most significant market transformations. Its insights have extended well beyond the rise of social media, foreseeing the emergence of trends and shifts that have shaped consumers' lives all over the world. Take a…

The Holidays are coming earlier as consumers seek reprieve amid global uncertainty. So what are shoppers looking for this season?

From aircraft innovation that mimics the flight of a bird to beehive-inspired packaging, discover how biomimicry has helped build the world as we know it today