Blog

WGSN’s STEPIC methodology for trend forecasting includes looking at culture and creativity. So this week we explore Black culture, experience and identity.

After a two-year pandemic-induced hiatus, the Cannes Lions International Festival of Creativity returned with an in-person event (as well as on-demand access) in time to celebrate its 69th year. The WGSN Insight team was on the ground to capture the key themes of the festival and to host four sessions and two panel…

 In this blog, we explore some of the key trends and macro drivers impacting Gen Z.

Virtual stars are becoming more and more common in our social feeds, experimenting with fashion, beauty and music while redefining what it takes to succeed and make money online as a creator. In this blog, we highlight the virtual talents attracting fan interest and engagement, and explore why they are so relatable.

Following the hype in 2021, brands will focus on experimenting in the metaverse to offer immersive, social and shoppable spaces that generate ROI and further blur the lines between retail and marketing.

Our annual Future Consumer white paper focuses on how you can keep pace in an ever-changing world without running out of steam. After months of rigorous research, the WGSN Insight team has identified four consumer sentiments for 2024, which have been distilled into four consumer profiles: the Regulators, the anti-…

After years of rapid industry, technological and social acceleration, 2024 ushers in an era of realignment - with ourselves, our workplaces and the planet. In our new white paper: Future Consumer 2024, we explore the new key consumer sentiments and profiles, and the action points brands need to take to win minds and…

NFTs could be heading to Instagram in the near term. After the metaverse, this signals the mainstreaming of NFTs.

As we head further into 2022, brands are wanting to develop their strategies for the year ahead, yet they’re facing challenges unique to this period in time. Amid the pandemic and a digital transformation in retail, difficulties arise in navigating particular situations, from differing regulatory landscapes to…