Join WGSN Senior Food & Drink Strategist Rachel Tan to explore Gen Z's changing approach to health and what they want from food, drinks and snacks to achieve their wellness goals.

Want to stay ahead of the curve and capture the hearts (and wallets) of tomorrow's consumers? Join Carla Buzasi, CEO of WGSN, at FUTR Europe for an exclusive deep dive into the trends that will shape all industries in 2027. Discover the strategies to capture attention, build loyalty and gain market share. 

Join WGSN Head of Food & Drink Claire Lancaster to meet the four consumer personas set to drive business growth in 2027 and beyond. Learn how to align emerging needs and values with current trends in the sweets and snacks industry and pinpoint investment opportunities for future product success.