April 29, 2025
Rio de Janeiro, Brazil
WGSN x Rio WebSummit 2025

In 2027, a brand’s success will hinge on repairing trust and bringing fun and play to the everyday. Meet the four consumer profiles and discover the sentiments that will drive purchases and brand loyalty in the upcoming two years, when we will see a new emphasis on time – how we spend it, how we defy it, and how we grow alongside it.Join WGSN, the global authority on consumer trend forecasting, for a deep dive into what consumers will want in 2027, and what you need to do to win minds and market share.
 

WGSN x Coloro | Colour of the Year 2027
April 29, 2025
LinkedIn
WGSN x Coloro | Colour of the Year 2027

Join WGSN and Coloro for an exclusive LinkedIn Live to reveal the 2027 Colour of the Year and discover how industry experts use data and market-leading insights to accurately forecast the need-to-know colour two years in advance.

WGSN x The Sweets & Snacks Expo
May 13-15, 2025
Indianapolis
WGSN x The Sweets & Snacks Expo

Join WGSN Head of Food & Drink Claire Lancaster to meet the four consumer personas set to drive business growth in 2027 and beyond. Learn how to align emerging needs and values with current trends in the sweets and snacks industry and pinpoint investment opportunities for future product success.

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