In 2026, retailers will have to go beyond traditional retail in order to stand out in the market and navigate the world's uncertainties. Experience and emotional connection will be at the core of customer relationships, as cultural moments and events gain traction as a community-building strategy. Join Quentin Humphrey as he brings you exclusive research into the opportunities the next year has to offer for the sector.

Join WGSN Senior Food & Drink Strategist Rachel Tan to explore Gen Z's changing approach to health and what they want from food, drinks and snacks to achieve their wellness goals.

Want to stay ahead of the curve and capture the hearts (and wallets) of tomorrow's consumers? Join Carla Buzasi, CEO of WGSN, at FUTR Europe for an exclusive deep dive into the trends that will shape all industries in 2027. Discover the strategies to capture attention, build loyalty and gain market share.