전 세계 전문가들이 전하는 인사이트, 데이터, 영감

250명이 넘는 업계 및 제품 전문가와 데이터 분석가, 컨설턴트로 구성된 글로벌 팀은 6대륙 38개 도시에 기반을 두고 있습니다, 언제 일어날지 예측하는 것이 빠릅니다. WGSN은 패션, 뷰티, 푸드 음료, 인테리어, 컨슈머 테크 분야에서는 현재와 미래 산업을 형성할 소비자 행동, 라이프스타일, 제품 디자인 트렌드를 알려드립니다.

세계 곳곳에 위치한 프로덕션 거점에서 월 150개 이상의 트렌드 리포트를 제작합니다.

전문가 소개

Jennifer Creevy
Director of Food & Drink
Jen heads up a global team of food and drink strategists, analysts and trend forecasters. Always starting with customer insight, she delivers data-led trend content that enables clients to make confident decisions.
Jess Tang
Senior Consultant, APAC, Mindset
A multicultural creative strategist, Jess is passionate about broadening the world’s understanding of Asia. Coming from a hybrid background in psychology and design, she uncovers the desires of consumers and translates them into brand and product strategies for companies in developed and emerging markets in the region.
Jien Goh
Consultant, APAC, Mindset
A trends consultant and creative strategist, Jien works at the intersection of brands, consumers and culture, seeking to bridge the creative and commercial parts of any industry.
Joe McDonnell
Head of Insight
Coming from a digital and creative background, Joe has worked developing award-winning advertising campaigns in sport, fashion and entertainment for some of the biggest brands on the planet including Rolex, Nestle, HSBC, Porsche, Unilever and Land Rover.
Lisa White
Director of Strategic Forecasting and Creative Direction
A future thinker with over 25 years of experience, Lisa is an expert in lifestyle and design and has predicted key long-term trends such as experience design and the home hub. Her industry knowledge, creativity and cutting-edge eye drive WGSN’s future innovation and macro trends, as well as product development forecasts.
Lisa Yong
Lisa Yong
Director of Consumer Tech
Lisa’s knowledge of macro trends, market needs and consumer expectations drive her role at WGSN, where her critical thinking brings clarity and intent to content direction. Her team delivers future-forward insights that enable clients to gain a competitive edge in business strategies.