Lorna loves to look beyond product design to discover what will drive a category or an item and what that means for trading now and in the future. She is responsible for WGSN's suite of intelligence reports and fostering sustainability thinking within our fashion content.

Nick has an intuitive understanding of menswear and a knack of knowing what’s next. With a commercial taste level but an eye for the cutting edge, he is skilled at providing creative solutions across market levels.

Known to many simply as Q, Quentin comes from a marketing and business development background. His work explores rising cultural shifts through a youth lens, decoding the new attitudes and interests of emerging Gen Z and Millennial communities to extrapolate strategies for engagement and community building.

Reiko’s expertise ranges from trend forecasting to an extensive knowledge of materials, technologies and manufacturing processes for prototyping and production. She curates and articulates insights from consumers, technology and design trends in CMF strategies that guide product development and ensure commercial success.

Zara brings a broad knowledge of categories and behaviours within FMCG to WGSN, with a background in big data and retail analytics.