Introduce novelty into saturated categories to stay ahead of the competition and at the forefront of your industry. Join WGSN strategist Cassandra Gagnon to gain insight into the power of cross-pollination and how it can strike a winning balance between cultural relevance and authentic brand alignment.

Join Carla Buzasi, CEO WGSN and Renada Gomide de Carvalo, VP Marketing at Grupo Boticario at SXSW in Austin in 2025 and discover how the longevity is becoming a dominant force in wellness spending, with the market set to expand beyond ultra-rich circles into mass. This panel explores how the Longevity Economy is about living better for longer—extending healthspan, not just lifespan. Brands are investing in products that enhance longevity, democratizing wellness with tools, services and research centres for all life stages.