If you need to know what will fill consumers’ wardrobes, bathroom shelves, kitchens or even the palms of their hands, WGSN’s proven combination of consumer insight, data and industry expertise will guide you.
For more than a quarter of a century, we have explained the big macro shifts in consumer lifestyles, values and needs to professionals looking to achieve future product and commercial success.
WGSN In Action
Get Inspired
Understand how changes in consumer behaviour, values and lifestyles are impacting your industry, and gain insights into other industries to broaden your strategic perspective.
Make informed decisions
WGSN's proven approach of combining strategic forecasting with data analysis and expert industry knowledge delivers triple-validated confidence, so you know which trends to invest in.
Turn an idea into action
Our integrated tool helps you share your ideas with your team, view retail and street-style images, travel the world virtually and follow the growth of emerging trends in real-time.
Expand
Go further and align your company's projects and products with future consumer desires through our consultancy team's personalised approach. Our experts integrate into your organisation, collaborating closely to develop tailored strategies for innovation and growth.
Who uses WGSN in their work?
Designers and Product Developers
Produced by creatives, for creatives
Our actionable forecasts offer consumer insights, unlimited design inspiration and clear direction – along with the tools to help bring them to life – so designers and product developers can confidently create products that their future customers will want to buy.
Buyers & Planners
Trust your gut, but also trust the numbers
With data-backed insights and buying-specific forecasts, buyers and planners can identify the right trends to invest in and how deeply to commit, ensuring the right product assortment that is both commercially viable and aligned with consumer demand.
Marketing
Know how consumers will behave even before they know it themselves
Our in-depth coverage of cultural and behavioural shifts helps professionals develop innovative marketing strategies and enhance brand loyalty. Our forecasts cover local and global insights across industries, markets and demographics, empowering marketers to create impactful communications and brand activations.
Innovation & Strategy Professionals
Identify white-space opportunities, harness emerging technologies, define your product roadmap and validate decision-making
Our long-term and near-term intelligence highlights the commercial trends that will resonate with your consumers, empowering you to stay ahead of the competition and lead innovation in your industry.
A glimpse inside WGSN
- Trend Reports
- Data Analysis
- WGSN Feed
- Creativity tools and resources
- City by City
- Trade show and conferences
- Webinars and Events
- TIP
Trend Reports
Over 90% accuracy in our forecasts
We contextualise global research, quantitative and qualitative data and design directions to deliver strategic forecasts and analytics, which are fundamental to product development, planning and trading.
A hub of inspiration and innovation, WGSN forecasts provide the insights needed to execute more effectively and sustainably.
Data Analysis
Data analysis has become essential for projecting a more accurate future
At WGSN, you’ll find different data analyses throughout our platforms, which offer clear, expedited decision-making without the need for complex data tools.
- Our groundbreaking TikTok Analytics forecasts slow down the TikTok hype cycle, revealing where trends are heading and whether you should invest in them.
- Our retail reports provide data-driven intelligence 12 months ahead of retail, with insights on a trend’s strength and lifespan, and guidance on what to buy and when to drop new products.
- Accelerate your critical analysis using the dynamic data visualisations available throughout all of our reports.
WGSN Feed
Live Trends
Our global network of trend-spotters work 24/7 to identify emerging trends and deliver them straight to you daily on the WGSN Feed. An up-to-the-minute, continuous stream of fresh direction from around the globe, covering product releases, collaborations, brands to watch, catwalks, street style, sustainability and inspiration.
Creativity tools and resources
Unparalleled creativity and collaboration tools
At WGSN you will find the right tools to help your team do their work efficiently, from royalty-free prints and graphics to 2D and 3D CAD designs that speed up prototyping and allow for better visualisation and customisation before production.
- Catwalks - All the catwalk information you need in one place, from live coverage to post-show analytics.
- 3D CADs - Detailed and dynamic models that enhance design accuracy, speed up prototyping, and allow for better visualisation and customisation before production.
- Original Artwork - Hi-res, royalty-free prints and graphics in layered and/or vector format. Created and curated by world-class artists and updated weekly, all designs are downloadable and editable to jumpstart your creative process.
- Image Library - Quick and easy access to a curated collection of visuals, saving time and offering inspiration for creating compelling, on-trend designs and presentations.
City by City
Travel while working
WGSN City by City is our expertly curated portal for travel inspiration and planning, highlighting the best of global cities and culture. It informs and inspires virtual trips for deskbound research and upcoming trips with the most relevant and inspiring retailers, brands and trend-led concepts from across the world.
Trade show and conferences
Never miss a topic
Get the latest trends, themes, innovations, brands and products from the world’s most important trade shows, plus the key takeaways from digital, retail, marketing and consumer events.
Webinars and Events
When WGSN talks, the world stops to listen
Our trend presentations are among the most sought-after at major conferences across all industries. However, our customers enjoy exclusive access to the experts behind the trends via invite-only WGSN events and webinars, getting access to tailored presentations across key industry themes
and topics.
TIP
WGSN’s Trend Investment Projection
TIP is WGSN's universal indicator. Its framework, backed by quantitative and qualitative research, tells our customers exactly when to take notice of a trend and what business action to take. It accommodates the entire lifespan of a trend from emergence and growth to decline. TIP applies to many different types of trends we cover, whether relating to consumer behaviour, aesthetics, products, ingredients or services.
WGSN in numbers
25years of forecasting expertise
150+monthly trend forecasts
250+in-house industry and product experts, data analysts and advisory consultants
38cities across six continents tracked for deep local insight
£20minvested yearly in people, technology and content
6,500+clients from startups to Fortune 500 companies
From the beginning
2024
We launched two new dedicated platforms: Sports & Outdoor and Fashion Buying. These platforms continue our purpose of providing actionable and precise future insights to professionals, helping them create a successful and positive tomorrow
2020-2023
WGSN expanded its global trend expertise to Food & Drink and Consumer Tech. We broadened the reach of our unique consumer-first approach, giving new industries access to groundbreaking forecasts. The new platforms bring insights to support the creation of products consumers will want to eat and drink, as well as standout technology that will enhance their lives.
2018-2019
Interiors and Beauty platforms were born. Our global industry experts bring the analysis of Beauty and Interiors to the next level, expanding our forecasts to cover in-depth coverage of macro shifts and product development trends that will shape these industries in the coming years.
2014
WGSN Mindset, our consultancy service, was launched worldwide. Born in one of our local offices in Latin America, WGSN Mindset expanded into a worldwide team of experts offering custom trend research and data analytics. Mindset continues to deliver tailored insights to brands globally, emphasising the importance of consumer and cultural trends for innovation and growth.
2013
WGSN acquired Stylesight, another leader in the fashion and design technology field. This merger enhanced our offerings, combining powerful forecasting tools with expansive creative assets, and solidifying our market position as the world's leading trend forecaster.
2012
We launched INStock, a groundbreaking market analysis tool that empowered retailers to track and adapt to market trends in real-time, optimising inventory. INStock marked a significant step forward for WGSN data analysis, paving the way for the impressive range of data we use today to deliver unparalleled trend forecasting accuracy, in combination with our experts' curation.
2010
WGSN introduced WGSN Homebuildlife, extending our visionary intelligence from fashion to offer analysis and expert curation on lifestyle, home, interiors and beauty trends. It was the first step in what would later become our Interiors and Beauty platforms.
1998
We revolutionised how the creative industries worked. WGSN launched as a pioneering service offering online trend analysis and research to fashion and design companies, bringing culture and subcultures to industry professionals in the format of curated trends for the first time.
Our Methodology
Through our highly complex and diligent methodology, we combine quantitative and qualitative data and global, cross-industry expert knowledge to forecast with confidence and accuracy.
Data & Analytics
From social media and catwalk shows to ecommerce, search and consumer sentiment, our unique data sources are brought together by our experts to provide incredibly accurate forecasts.
Find out more about our data and forecasting algorithm
Responsible Business
WGSN is focused on supporting our community and having a positive impact on people, the planet, and the customers we serve.