The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia. For Asia’s Gen Z, luxury is becoming synonymous with experience, leisure and cultural engagement as we look towards 2025 and beyond.
As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
Discover your key to Gen Z in Asia, Fandom Culture.
Discover the consumer switch from online microtrends to IRL spaces and the opportunities in personal styling
From Fake Foods to Day-jamas, we’ve got the inside scoop on the top consumer trends for 2025.
We outline one of our key strategies to help brands and retailers stand out and make the most of the Diwali opportunity.
Learn how this pivotal shade can elevate your brand's offerings and connect with the eco-conscious consumer of tomorrow.
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WGSN Social Analytics brings you the lowdown on the biking trends to focus on and the ones to approach with caution, as forecasted on WGSN Sports & Outdoor.
A growing number of consumers are looking for outdoor activities that are less physically demanding and require little prior expertise. Enter: Soft Adventure.
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