汇聚全球灵感、数据与洞察力。

我们的全球团队由250多名行业和产品专家、数据分析师和咨询顾问组成,遍布六大洲的38座城市,不断探寻新趋势,预测趋势初现的时间及位置。从Fashion、Beauty、Food & Drink、Interiors到Consumer Tech,我们着眼当下,放眼未来,敏锐地捕捉影响行业发展的消费者行为、生活方式和产品设计趋势。

我们在全球各地设有内容创作中心,每月创作超过150多篇趋势报告。

我们的部分团队成员

Jennifer Creevy
Director of Food & Drink
Jen heads up a global team of food and drink strategists, analysts and trend forecasters. Always starting with customer insight, she delivers data-led trend content that enables clients to make confident decisions.
Jess Tang
Senior Consultant, APAC, Mindset
A multicultural creative strategist, Jess is passionate about broadening the world’s understanding of Asia. Coming from a hybrid background in psychology and design, she uncovers the desires of consumers and translates them into brand and product strategies for companies in developed and emerging markets in the region.
Jien Goh
Consultant, APAC, Mindset
A trends consultant and creative strategist, Jien works at the intersection of brands, consumers and culture, seeking to bridge the creative and commercial parts of any industry.
Joe McDonnell
Head of Insight
Coming from a digital and creative background, Joe has worked developing award-winning advertising campaigns in sport, fashion and entertainment for some of the biggest brands on the planet including Rolex, Nestle, HSBC, Porsche, Unilever and Land Rover.
Lisa White
Director of Strategic Forecasting and Creative Direction
A future thinker with over 25 years of experience, Lisa is an expert in lifestyle and design and has predicted key long-term trends such as experience design and the home hub. Her industry knowledge, creativity and cutting-edge eye drive WGSN’s future innovation and macro trends, as well as product development forecasts.
Lisa Yong
Lisa Yong
Director of Consumer Tech
Lisa’s knowledge of macro trends, market needs and consumer expectations drive her role at WGSN, where her critical thinking brings clarity and intent to content direction. Her team delivers future-forward insights that enable clients to gain a competitive edge in business strategies.