Keeping up with the evolving needs of beauty consumers is challenging, especially when it comes to generations. Join Christine Chua, WGSN Beauty Strategist for an in-depth analysis of each generation’s unique beauty preferences and the categories and products to invest in.

Consumers' scarce attention, aligned with the rapid pace of technological and cultural innovations, such as generative AI and the dissemination of trends on social networks, are transforming the current marketing and retail landscape, forcing brands to reevaluate their strategies. Created with a focus on the consumer and aligned with mapping the evolution of behavior for the coming years, WGSN presents the concept of 4Cs (content, culture, commerce and community) to help brands face the growing digital chaos.

If you ask any brand leader what makes a strong company, they will tell you it’s putting the consumer at the centre of all actions, but how do you do this when consumer behaviours are changing faster than ever? Join CEO of WGSN, Carla Buzasi, for an exclusive briefing on your 2026 future consumer and gain market-leading foresight to mitigate risk, plan strategically, and innovate successfully.