The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia. For Asia’s Gen Z, luxury is becoming synonymous with experience, leisure and cultural engagement as we look towards 2025 and beyond.
As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
We explore the key strategies and takeaways from the 59th Super Bowl to focus on for the year ahead
From Paris to Berlin Fashion Week, the start of the year is always a whirlwind in the trend forecasting industry.
Discover your key to Gen Z in Asia, Fandom Culture.
Discover the consumer switch from online microtrends to IRL spaces and the opportunities in personal styling
Discover our trend predictions for the upcoming fashion week season.
Your exclusive preview of WGSN’s Top Trends for 2025 and Beyond
The Alphas' successors, the Beta generation, born from 2025 onwards, will grow up in a world shaped by AI, global instability and climate crises. But what does this mean in practice?
WGSN Insider
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