Together, we
Create outstanding products that your consumers will want and need for years to come.
Expert consumer
trend forecasting
WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends.
We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales.
Consumer Insight
Know your consumers and stay ahead of lifestyle shifts with unrivalled insight into the way they’ll think, feel and behave for years to come.
Through detailed and accurate consumer forecasts and expert consultancy services, we show how consumer behaviours, interests and tastes will shape how they live, work and play. This enables you to anticipate big lifestyle shifts and develop products and services that meet consumer needs.
Product Design
Get inspiring design direction to create the products, experiences and services consumers will want to buy in the future; from how they should look and taste to feel and function.
Through expert, data driven trend forecasting and design direction, we help you gain market share by knowing the right trends and translating them into beautifully designed products and packaging that set you apart and are sustainably sensitive.
Trading
Accurately land products at the right time, in the right volumes with effective retail and communication strategies and predictive data analytics.
Through data-backed subscription and consultancy services, we get you ahead of the trends and tell you precisely where to place your bets. We also arm you with effective retail and communication strategies to maximise brand engagement and sales.
90%+ forecasting accuracy
with TrendCurve AI
Make smarter investments with accurate AI-powered forecasts
WGSN Trend Confirmation
The
Outdoor
Boom
The outdoor boom is one of the biggest and most versatile trends of recent years, and WGSN called it in 2015.
To find out what’s next for the outdoor boom in your industry, and how WGSN can help get you ahead, explore our trend confirmation.
Latest
Blogs
WGSN Insider
Podcasts
Events
Singapore
WGSN x FHA-Food & Beverage
April 9, 2025
Join WGSN Senior Food & Drink Strategist Rachel Tan to explore Gen Z's changing approach to health and what they want from food, drinks and snacks to achieve their wellness goals.
London, UK
Future Consumer 2027: Winning Minds and Market Share
April 24, 2025
Want to stay ahead of the curve and capture the hearts (and wallets) of tomorrow's consumers? Join Carla Buzasi, CEO of WGSN, at FUTR Europe for an exclusive deep dive into the trends that will shape all industries in 2027. Discover the strategies to capture attention, build loyalty and gain market share.
Indianapolis
WGSN x The Sweets & Snacks Expo
May 13-15, 2025
Join WGSN Head of Food & Drink Claire Lancaster to meet the four consumer personas set to drive business growth in 2027 and beyond. Learn how to align emerging needs and values with current trends in the sweets and snacks industry and pinpoint investment opportunities for future product success.